“Asahi Beer Tower” depicts a beer mug with foam, whose amber glass wall of the building and a white outer wall at the top of the building which constructed with ”Asahi Super Dry Hall” in 1989/Oct for the cerebration of 100 anniversary of the company.
Both “Asahi Beer Tower” and “Asahi Super Dry Hall” were designed by famous French designer Philippe Starck as a burning flame called "flamme d'or (Golden fire)" and the Super Dry Hall depicts Olympic cauldron.
It represents the burning heart of Asahi Beer Company jumps to the new century.
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The Building Standards Inspection Office warned, "Because the vertical is dangerous, please lay it down on."
The fire station said, "Red color looks like a fire, please change the color."
This is the reason why this object is looks like important surprising thing for our life.
In addition to it, it is said that this building was constructed owing to the profit of mega hit sales beer named "Asahi Super Dry".
(Question) I have heard rumors that it was originally planed a vertical design instead of a current horizontal one. What about that truth?
(Answer) No, it might not be true. There are no records and nobody knows it.
(Question) Can I have your opinion as one of Asahi Breweries' employees that the huge yellow object lying down is considered as an example of negative image such as similar to "important surprising thing for our life''?
(Answer) Well, it's a bit difficult to answer (laughs). Since we understand the meaning of objects, we never thought that way.
The outstanding presence of an object may be one of the opportunities for getting to know Asahi Beer Company.
(Question) I have heard that the direction of the object was also opposite.
(Answer) As for the direction of the object, we don't really know it, because we have no record.
I see. The truth may be known by only the workers in charge at the time.
Original article in Japanese
実は高度な技術が使われているオブジェ
“炎”をモチーフにしたオブジェは、継ぎ目のない曲線で構成され、これを全く同じように拡大する技術は当時の建築業界にはなかった。
それを可能にしたのは造船の工法だったという（施工は川崎重工業が担当)｡完成形を輪切りにしたような細かいパーツを幾つも作り、最後に現場で溶接する。仮組みは船のドックで行われた。
野沢さんによると、前例なき技術の融合に建設業者らも戸惑いを隠せなかったが、「(当初の形を)絶対に他のものに置き換えたくなかった」と、実現に強い情熱を持っていたことを語る。